Human-first marketing support and strategic mentoring for small business owners.
Support you can actually count on.
You didn’t start your business to spend your days worrying about social media captions, email marketing, launches, behind-the-scenes systems or crossing off a to-do list that never seems to end. And while you're great at what you do, I know that “everything else” can start to chip away at your time, energy, and confidence.
That's where The Digital Standard comes in.
Based in Sydney and working remotely across Australia, I support passionate small business owners just like you through mentoring and thoughtful, done-for-you marketing virtual assistant support.
I step in, so you can step up.
Your business called. It's ready for backup.
The Digital Standard is where hands-on help meets high-level guidance, with custom support that meets you where you’re at, and gets you where you want to go. Whether it’s on-going support to help keep the wheels turning, a project partner to bring your next big idea to life, or strategic mentor in your corner to help you map our your next move, I've got you.
I offer the kind of support that adapts to your business, not the other way around! It's support that's equal parts calm and capable, and I'm ready when you are.
Let's find your sweet spot.
Consistent, done-for-you support.
My ongoing marketing VA support will give you the consistency you're craving. We'll streamline your social media, email marketing, blog content, and we'll strategically plan your launches.
I'm your right-hand woman, and I bring a thoughtful, values-led approach to every task. This is done-for-you dream support. Because when everything behind-the-scenes is running smoothly, everything else gets to shine.
Email marketing services includes copy + automation set-up in your preferred Email Marketing platform.
No problem! We can go through any and all of your email marketing sequences and either update or create as needed. We'll cover everything from welcome sequences, lead nurture sequences, abandoned cart sequences, new product and/or service launches, and sequences for specific campaigns (BFCM, Xmas, Mother's Day etc).
Note: does not include community engagement, interaction in DMs, or Reels creation.
I sure can! Focusing on Instagram, Facebook & LinkedIn, I'll work with you to streamline your social media pages across each platform to ensure your messaging is consistent. I'll have your captions, hashtags and content creation (infographics and carousels) sorted, and then scheduled so you can sit back knowing it's all been handled!
No sweat, I'm here for you! Consider your content and copywriting handled. Whether you're after regular blog post content or need a steady stream of infographics and the like, I'll be by your side to keep you consistent.
Oohh I love a new challenge! Get in touch and let's see how The Digital Standard can help.
Let's make 'someday', today.
That project that’s been sitting on your dreamer list? Let’s get it done! You bring the vision and I’ll bring the structure, strategy, and execution to make it happen.
Whether it’s a backend system screaming for structure, a new email sequence for your latest launch, website copy that truly reflects your brand, or event management to ensure you're the host with the most. I’ll jump in with custom support that’s built around your needs. You won't find any cookie-cutter vibes here!
Ohhh you betcha! Events are my *jam*! I've launched and run an events business in the past, so I know a thing or two about what it takes to make an event stand out, and I'd love to be part of making yours a success. Everything from marketing your event (socials, email marketing), venue & vendor research, run sheet creation, and budget preparation. I also offer on-the-day event support so I'm there with you from start to end.
Brilliant, let's get it done! From lead magnets & pitch decks, to refreshing your client docs & proposals, to website and landing page copy creation and updates - I'll get my wordy hat on to have your copy speaking to your ideal client.
Email marketing services includes copy + automation set-up in your preferred Email Marketing platform.
No problem! We can go through any and all of your email marketing sequences and either update or create as needed. We'll cover everything from welcome sequences, lead nurture sequences, abandoned cart sequences, new product and/or service launches, and sequences for specific campaigns (BFCM, Xmas, Mother's Day etc).
Oohh I love a new challenge! Get in touch and let's see how The Digital Standard can help.
I'm your strategic hype girl.
The Digital Standard mentoring services are designed to meet you where you're at, and help get you where you want to go.
I'm a real human who actually gives a damn about your business. So whether you're craving direction, accountability or just someone to ask "does this make sense and what's my next move?", I'm here to be your business bestie with consultant energy - minus the jargon. I know the 'in-between' stage can feel like a whole new beast, and I'll be by your side as we clarify your direction and streamline your focus.
Whether you’re looking for a one-off strategy hit or consistent support to help you through a growth stage, I've got a mentoring solution to match!
Pick My Brain is your one-hour power session for instant clarity.
Momentum Mode is your guided 6-week journey to move with purpose, stay accountable, and feel supported every step of the way.
What you get: 60 minute session via Google Meet, and an action plan PDF sent within 24hrs of our meeting, to keep the momentum rolling. With 60 minutes of me all to yourself, we’ll clear the mental clutter and map out what matters most to you and your business, right now. Whether you’re craving direction, accountability, or just someone to ask, “does this make sense and what’s my next move?” - I’m here for you.
What you get: 3x 90-minute sessions via Google Meet, fortnightly action plan PDF sent within 24hrs of our meeting so you know what your next move is throughout our journey together, accountability follow-up via WhatsApp/Email between sessions. Over 6 weeks and our 3 sessions together, we’ll zoom out to see the full picture - and then zoom in to clarify your direction and streamline your focus. Think; real-time guidance, honest convos, and a practical strategy.
Not your average mentor or virtual assistant.
And proud of it.
Custom, not template
Your business isn't one-size-fits-all, and neither is my support.
Clear comms, always
You'll always know what's happening and what's next.
Human-first strategy
Zoomed-out strategy with zoomed-in execution, backed with purpose.
Values-led
Intentional support that sparks the momentum.
Kind accountability
I'll keep us moving forward, with warmth and guidance, not pressure.
Don't take my word for it.
