Human-first marketing support and strategic mentoring for small business owners.
Because business gets easier when you’re supported by someone who ‘gets it’..
Support you can actually count on.
You didn’t start your business to spend your days juggling captions, emails, launches, and never-ending admin. And while you're great at what you do, all that ‘other stuff’ slowly steals your time, energy, and confidence.
That’s where The Digital Standard steps in - so you can step up.
Based in Sydney and working with small business owners across Australia, I offer strategic mentoring and done-for-you marketing VA support designed to lift the weight off your plate and move your business forward.
Clear direction, consistent content, and a partner who actually gets your business?
You’ve found her.
Don't take my word for it.
Your business called. It's ready for backup.
The Digital Standard is where hands-on help meets high-level guidance, with custom support that meets you where you’re at, and gets you where you want to go.
Whether it’s on-going support to help keep the wheels turning, a project partner to bring your next big idea to life, or a strategic mentor in your corner to help you map out your next move, I've got you.
When I’m in your corner, you get:
• Clarity on what matters (and what doesn’t)
• Marketing that shows up consistently, without relying on you
• Aligned messaging across socials, email, and content
• Strategic thinking + hands-on doing
• A tidy, efficient backend that finally makes sense
I offer the kind of support that adapts to your business, not the other way around! It's support that's equal parts calm and capable, and I'm ready when you are.
Consistent, done-for-you support.
My ongoing Marketing VA support will give you the consistency you're craving. We'll streamline your social media, email marketing, blog content, and we'll strategically plan your launches.
I'm your right-hand woman, and I bring a thoughtful, values-led approach to every task. This is done-for-you dream support. Because when everything behind-the-scenes is running smoothly, everything else gets to shine.
Ready to turn your email list into one of your strongest sales tools? I’ll update or create your key sequences: welcome sequences, lead nurture flows, abandoned cart, seasonal + campaign sequences (BFCM, Christmas, Mother’s Day, launches).
It’s time for you to show up consistently online, without spending your life on your phone. Instagram, Facebook, LinkedIn - handled. Captions, hashtags, graphics, and scheduling done for you so you can stay present in your business (and life).
Consider your content and copywriting handled. Stay visible, relevant, and in front of your audience, even on your busiest weeks.
Tell me what you’re working on - if I can support it, I will.
Let's make 'someday', today.
That project that’s been sitting on your dreamer list? Let’s get it done! You bring the vision and I’ll bring the structure, strategy, and execution to make it happen.
Whether it’s a backend system screaming for structure, a new email sequence for your latest launch, website copy that truly reflects your brand, or event management to ensure you're the host with the most. I’ll jump in with custom support that’s built around your needs. You won't find any cookie-cutter vibes here!
Absolutely. Events are my zone of genius. With a background in running my own events business, I know exactly how to execute experiences that feel seamless, intentional, and memorable. Whether you need planning, coordination, logistics, guest comms, or full event oversight. I’ll step in so you can be the host, not the handler. Perfect for: launches, workshops, VIP experiences, pop-ups, networking events, and retreats.
Ready to turn your email list into one of your strongest sales tools? Fresh sequences, polished messaging, strategic flow - done.
I love a custom project.
I'm your strategic hype girl.
The Digital Standard mentoring services are designed to meet you where you're at, and help get you where you want to go.
This isn’t consulting that talks at you, and it’s not coaching that leaves you with homework you’ll never do. It’s personalised, practical strategy - paired with accountability and a whole lot of clarity.
I'm a real human who actually gives a damn about your business. Whether you’re craving direction, accountability, or just someone to ask “does this make sense?”, I’m your business bestie with consultant energy (minus the jargon).
Clients come to me overwhelmed, and leave with direction, momentum, and a plan they actually feel excited about.
Whether you’re looking for a one-off strategy hit or consistent support to help you through a growth stage, I've got a mentoring solution to match!
Your one-hour power session for clarity, direction, and your next steps - mapped out and simplified. Perfect if you’re thinking: “I’m overwhelmed and I need help, but I don’t know where to start.”
Six sessions over 12 weeks to zoom out, see the big picture, and zoom in on what matters right now. You’ll move with purpose, stay accountable, and feel supported every step of the way.
Not your average mentor or virtual assistant.
And proud of it.
Custom, not template
Your business isn't one-size-fits-all, and neither is my support.
Clear comms, always
You’ll never be left guessing. You'll always know what's happening and what's next.
Human-first strategy
Zoomed-out strategy with zoomed-in execution, backed with purpose.
Values-led
Decisions that support long-term growth - not quick fixes.
Kind accountability
I'll keep you moving forward - with warmth and guidance, not pressure.
Don't take my word for it.
Your next season of business gets to feel clearer and more supported.
And that support you've been looking for? It's right here.
