Right-Hand Partner
Your trusted right-hand woman for the things that need thinking, and doing.
For when you need someone who can understand the bigger picture, help decide what matters, and then actually move the work forward with you.
Right-Hand Partner support combines strategic thinking, marketing and operational support so the business stops relying on you to personally push every important thing across the line.
$2,499/month · 6-month partnership · Limited to four clients
For founders who are very aware that everything still somehow comes back to them.
You’ve got clients to look after, marketing to keep moving, projects underway, opportunities appearing and seventeen things sitting in various stages of “we really need to get onto that.”
And somehow, you’re still the person: approving it, remembering it, following it up, making the decision, and giving it the final push. Even when you delegate something, there’s a good chance you’re still managing the delegation.
There’s simply too much of the business still relying on your personal capacity to move it.
Right-Hand Partner support is for the stage where you don’t need someone completing random tasks around you, but someone who understand the business, uses their judgement, picks up ownership and helps keep the right things moving.
Less 'managing support', and more actually feeling supported.
Right-Hand Partner support is probably for you if:
-> Important projects stall unless you personally drive them
->
Marketing becomes inconsistent the second client work gets busy
->
You’re constantly switching between strategy, delivery and implementation
->
You delegate work but still feel like the default project manager
->
You want someone who can think ahead rather than waiting for the next instruction
->
You’re tired of carrying the whole business in your head
The whole point of this level of support is that, over time, I know your business well enough to see what needs doing, ask the right questions and take ownership of the pieces that make sense for me to own.
Sometimes you’ll hand something directly to me, sometimes I’ll spot it before you do, and sometimes you'll mention something casually in a voice note and discover I've already added it to the plan.
Momentum, Not Another To-Do List.
The last thing you need is someone sending you more tasks.
Right-Hand Partner support is designed to focus on the priorities, projects and opportunities that actually move the business forward - and I help make sure they don’t stay trapped in: “Yep, we should definitely do that" status.
I'm not a virtual assistant and this isn’t reactive task support. I’m not here to spend your retainer ticking off whatever happens to land in my inbox that week. Everything passes one simple test:
Does this move the business forward?
If yes, we work out what needs to happen.
If no? It probably doesn’t deserve your time - or mine.
So… what could that actually look like?
Right-Hand Partner is a partnership. I help move the business forward. I’m not an executive or virtual assistant.
One month, you’re launching something.
We map the launch together. Then I turn that strategy into a timeline, coordinate the moving pieces, prepare EDMs and marketing assets, follow up whatever needs following up and keep the whole thing moving towards launch day.
You remain the expert at the centre of it.
You just don’t have to be the launch manager as well.
Another month, client work has taken over.
Your marketing has disappeared, there’s a workflow creating unnecessary admin, and three business-development ideas have been sitting untouched for weeks.
We reset the priorities.
I get marketing moving, help sort the operational snag and take ownership of the pieces that will create the most useful momentum.
Another month, a big opportunity lands.
Whether it's a workshop, a speaking gig, a new service or a partnership opportunity.
Instead of adding “figure this out” to your list, we look at whether it makes sense, what it will require and what needs to happen next, then I help coordinate the work behind it.
The type of support changes with your business. The standard doesn’t.
We focus on what matters and move it forward.
From carrying everything to having someone carry it with you.
Before:
-> Every important thing eventually lands back on your desk.
-> Ideas wait.
-> Marketing slips when client work gets busy.
-> Projects take longer than they should.
-> Someone needs an answer.
-> Something needs following up, and something else needs approving.
And even when you have support, you’re still the one making sure all the support is working.
You spend an unreasonable amount of time checking, remembering, nudging and keeping the whole business moving.
After:
There’s another person in the business who actually knows what’s happening.
Projects have momentum, the business marketing keeps moving, decisions happen faster, and loose ends get followed up. Things progress without requiring you to personally push every single step.
You’re still involved in the work that genuinely needs you. You’re just no longer the glue holding absolutely everything together.
You finally get to lead the business instead of constantly carrying it.
Strategic brain. Get-it-done energy.
There are plenty of people who can create a plan. And plenty who can complete a task once you’ve told them exactly what to do.
My sweet spot is the space between the two.
I’ve worked across marketing, operations, systems, events, customer experience and business ownership.
So I can sit with you at the strategy level one minute, and then open the laptop and start making the thing happen the next.
I’m thinking about the marketing, the client experience, the timeline, the moving pieces, the person we’re waiting on., and whether we actually need to be doing any of this in the first place.
You don’t need me hovering beside you asking: “What would you like me to do next?”
The whole point is that, over time, I know enough about the business to help answer that question too.
Big-picture thinking. Practical follow-through. One less person for you to manage.
Investment.
Two ways to work together, each with a clearly defined monthly scope.
Both include a 6-month initial partnership and content written in your voice and approved by you. Campaign packs, extra projects, in-person days, and additional marketing are available as add-ons.
FAQ's
No, this isn’t traditional task-based VA support. You’re bringing me in to think, prioritise, coordinate and execute alongside you.
We decide together based on the priorities in the business. A launch month shouldn’t look the same as a quiet month. And a business preparing for an event might need something completely different from one tightening its marketing or systems. We focus my time where it can create the most useful momentum.
No - the partnership is flexible, but not unlimited. Work needs to sit within the agreed scope, my capacity and the priorities we’ve established together. You won't get the best value from me by filling my time with data entry. We use the partnership strategically.
No. You’re still the founder and CEO, and there will always be decisions and responsibilities that belong with you. My role is to reduce the amount of unnecessary weight you’re carrying - not replace you.
Yes. Part of my role may involve coordinating contractors, following up moving pieces and making sure everyone knows what needs to happen next - the person connecting the dots.
Team meetings, workshops, events and other in-person support may be available depending on your location, the work involved and my capacity. Alternatively, it can be invoiced separately and in addition to our agreed scope.
It's time to stop carrying the entire business by yourself.
Tell me what’s happening behind the scenes. What keeps landing back on your plate, what isn’t moving, what you’re tired of personally managing, and what would make the biggest difference if someone capable could just take ownership of it.
We’ll talk through where the business is at and whether Right-Hand Partner support is the right next step.
